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Defining the Business of Being Green |
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JMS Kaplan Journal by Steve Plantz
April 17, 2008
Green is in. More and
more businesses are “going green,” and the market is inundated with so-called
“green” products. Awareness of climate
change and pollution problems has entered the mainstream and many local San
Diegans are doing what they can to help protect the environment. But some are also beginning to wonder: If a
business claims to be green, what does that really mean?
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